'RRR' Is a Big Success for India's Other Movie Factory: Tollywood
2022-07-30
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1India's film industry is one of the biggest in the world, producing on average 2,000 movies a year.
2But few of them become popular among Western moviegoers.
3Indian film director S.S. Rajamouli calls that a "disappointment."
4"We have a long tradition of storytelling in India. We have probably the oldest and most colorful stories," Rajamouli said.
5"Not being able to travel across borders has been a disappointment," he said of his limited success in foreign markets.
6Things might have changed, however, with Rajamouli's new movie RRR.
7The three-hour-long Telugu-language action film is one of India's biggest hits ever.
8It has also climbed box-office rankings in the United States.
9And it has found bigger popularity on the streaming service Netflix.
10For nine weeks, RRR has ranked among the top 10 non-English language films on Netflix.
11It is currently one of the top 10 most popular films in 62 countries.
12The film is available in 15 languages on Netflix.
13RRR is based on Hindu mythology and the freedom fighters who fought British colonialism.
14For many people, RRR is their first experience with Tollywood, the Telugu movie industry center.
15For some, it might even be their first time watching an Indian film.
16Tollywood, Bollywood and others make up India's huge film industry.
17The names are meant to sound like the U.S. moviemaking center, Hollywood.
18RRR has some special effects that make the film similar to a Hollywood superhero movie.
19But it is also deeply connected to Indian mythology and present-day conditions.
20RRR stands for "Rise Roar Revolt."
21It also refers to Rajamouli and his two stars, N.T. Rama Rao Jr. and Ram Charan.
22This is Charan and Rao's first film together.
23Both come from highly successful families in the movie industry.
24They play real-life Indian revolutionaries who team up in 1920s British-controlled India.
25In returning to the beginnings of modern-day India, RRR relates to the nationalism of today's India.
26The 48-year-old Rajamouli has risen to become one of the country's best-known directors.
27He launched his two-part Baahubali epic in 2015.
28The second part, which appeared in 2017, is the country's biggest box-office hit.
29Baahubali was a Telugu hit. It was also the costliest Telugu film ever made, with a budget of $72 million.
30Its success was a sign that Tollywood in India's South had possibly passed Bollywood as the country's top movie factory.
31Rajamouli called the worldwide popularity of RRR a surprise to him.
32The director is now working on his next film.
33He is often asked about whether he would ever want to make a Hollywood movie.
34RRR, however, suggests that Western moviegoers are interested in Indian films.
35And Rajamouli's aim is to make Indian films for India -- and the world.
36"Because of the success of 'RRR' with Western audiences," Rajamouli said, "I am trying to make a film for the entire world."
37I'm Ashley Thompson.
1India's film industry is one of the biggest in the world, producing on average 2,000 movies a year. But few of them become popular among Western moviegoers. 2Indian film director S.S. Rajamouli calls that a "disappointment." 3"We have a long tradition of storytelling in India. We have probably the oldest and most colorful stories," Rajamouli said. "Not being able to travel across borders has been a disappointment," he said of his limited success in foreign markets. 4Things might have changed, however, with Rajamouli's new movie RRR. The three-hour-long Telugu-language action film is one of India's biggest hits ever. It has also climbed box-office rankings in the United States. 5And it has found bigger popularity on the streaming service Netflix. For nine weeks, RRR has ranked among the top 10 non-English language films on Netflix. It is currently one of the top 10 most popular films in 62 countries. The film is available in 15 languages on Netflix. 6RRR is based on Hindu mythology and the freedom fighters who fought British colonialism. For many people, RRR is their first experience with Tollywood, the Telugu movie industry center. For some, it might even be their first time watching an Indian film. 7Tollywood, Bollywood and others make up India's huge film industry. The names are meant to sound like the U.S. moviemaking center, Hollywood. 8RRR has some special effects that make the film similar to a Hollywood superhero movie. But it is also deeply connected to Indian mythology and present-day conditions. 9RRR stands for "Rise Roar Revolt." It also refers to Rajamouli and his two stars, N.T. Rama Rao Jr. and Ram Charan. This is Charan and Rao's first film together. Both come from highly successful families in the movie industry. 10They play real-life Indian revolutionaries who team up in 1920s British-controlled India. 11In returning to the beginnings of modern-day India, RRR relates to the nationalism of today's India. 12The 48-year-old Rajamouli has risen to become one of the country's best-known directors. He launched his two-part Baahubali epic in 2015. The second part, which appeared in 2017, is the country's biggest box-office hit. 13Baahubali was a Telugu hit. It was also the costliest Telugu film ever made, with a budget of $72 million. Its success was a sign that Tollywood in India's South had possibly passed Bollywood as the country's top movie factory. 14Rajamouli called the worldwide popularity of RRR a surprise to him. The director is now working on his next film. He is often asked about whether he would ever want to make a Hollywood movie. RRR, however, suggests that Western moviegoers are interested in Indian films. And Rajamouli's aim is to make Indian films for India -- and the world. 15"Because of the success of 'RRR' with Western audiences," Rajamouli said, "I am trying to make a film for the entire world." 16I'm Ashley Thompson. 17Ashley Thompson adapted this Associated Press report for VOA Learning English. 18________________________________________________________________ 19Words in This Story 20disappointment -n. something that happens which leaves a person dissatisfied or unhappy 21box-office -adj. describing the sales of movie tickets 22ranking -n. (often pl.) a list of people or things that is put in order of some quality the most popular, numerous, or something else 23mythology -n. the ancient stories of a culture 24roar -v. to make a loud sound like an animal such as a lion or tiger 25epic -n. a very long book, movie or poem 26________________________________________________________________ 27We want to hear from you. We have a new comment system. Here is how it works: 28Each time you return to comment on the Learning English site, you can use your account and see your comments and replies to them. Our comment policy is here.